Facebook pages are far
more detailed than Twitter accounts. They allow a product to provide videos,
photos, and longer descriptions, and testimonials as other followers can
comment on the product pages for others to see. Facebook can link back to the
product’s Twitter page as well as send out event reminders. A study from 2011
attributed 84% of "engagement" or clicks to Likes that link back to
Facebook advertising. By 2014 Facebook had restricted the content published
from businesses' and brands' pages. Adjustments in Facebook algorithms have
reduced the audience for non-paying business pages (that have at least 500, 000
"Likes") from 16 percent in 2012 down to 2 percent in February 2014.
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